Entries by Jimmy

User Intent Key in Landing Page Optimization

Note: This article was originally written in 2010 and published on a website I am not longer running. I am reposting it for the historical record and it has some good content. 🙂  Your Website is like a Where’s Waldo poster Earlier this year I attended a landing page optimization webinar on user intent that […]

Is the Lamanite Dark Skin Literal or Figurative?

Summary: I believe that statements about the dark skin of the Lamanites is figurative because when the scriptures use adjectives like black, dark, and white, as well as the noun skin, they are metaphorical references to people’s spiritual state. What follows is my research and reasons for believing so.   My Daughter’s Experience in Seminary I have […]

The Meaning of Atonement

Summary: The atonement, the atonement of Jesus Christ, and the atoning sacrifice of Jesus Christ mean separate things and understanding the difference can help us apply atoning principles in our lives. When I was a freshman at college, I remember hearing a quote from Bruce R. McConkie about the atonement that resonated with me. In […]

The Exhausted West

I was only recently introduced to Alexander Solzhenitsyn, and I look forward to reading and learning more about him in the future. From what I understand*, Alexander was a loyal communist in his youth. Born in 1918, he became a commander in the Russian Soviet army during World War II. As the war in Europe drew […]

Mormons’ View of Christopher Columbus

While I have always had high esteem for Christopher Columbus, he seems to be increasingly criticized into today’s world. I hear reports that kids growing up today are told in school that he was a horrible man. Not fully understanding these criticisms, I recently undertook to studying about his life and accomplishments, including reading a […]

Landing Page Optimization Checklist

Some time ago, I created this landing page optimization checklist to make it easier for the people at my company who build landing pages to do them in the most optimal way. The checklist mentions 29 points, primarily to do with conversion optimization but also with search engine optimization topics. Download a PDF of the […]

Landing Page Conversion Optimization

Note: This article was originally written in 2010 and published on a different website I was running at the time. Today’s post will discuss some of the principles of landing page optimization. Particularly, I’d like to talk about optimizing landing pages for conversion as opposed to optimizing for search engines, though those two disciplines have increasingly […]

Menu Link Standards and Checklist

In my work as a digital marketing analyst for Hilti, the subject of the website’s main menu comes up often. My colleagues often want to know how effective the various links in the menu are in driving traffic to the pages they care about. And the requests to put new content in the menus can […]

Writing Headlines for the Web

Note: This article was originally written in December 2010 and published on a different website I was running at the time. When writing headlines for the Web, copywriters must take everything they have learned about traditional print headlines, and add to that the need to optimize for search and make them usable for Web audiences.  […]

When Search Meets Web Usability

Note: This article was originally written in August 2010 and published on a different website I was running at the time. When Search Meets Web Usability is a great little book by Shari Thurow and Nick Musica about how to help users find what they are looking for on your website. One of the first things […]