What is Information Architecture and How Can It Help My Website?

Summary: This is a presentation I made the the SORT Conference (an IT conference put on annually by the LDS Church IT Department). The presentation discusses how Information Architecture (IA) is a blueprint for your website and how good IA leads to improved usability and goal conversion. The deck discusses how to develop an IA and how IA can help your website perform better by helping your users find content more easily and be more user friendly in general.