Entries by Jimmy

The Effective Executive by Peter F. Drucker

I read The Effective Executive by Peter F. Drucker in 2012 at the recommendation of a good friend. It is a great book on leadership, not just for executives, but for anyone regardless of your title. The book was originally published in 1967, so I was reading it 45 years after the fact. Yet, by […]

Email Marketing Best Practices

It’s 2013 and email marketing is alive and well in the online marketing sphere. Most businesses find it to be an effective component of the overall online marketing strategy. Exact Target, in discussing consumers’ preferred direct marketing channel has called email “the number one direct channel in terms of daily use and consumer preference for […]

Freedom or Security: Where do you stand?

The debate concerning the balance between freedom and security has been a hot topic in US politics this summer of 2013. The topic reached a boiling point when Edward Snowden leaked information about how the US National Security Agency (NSA) is spying on the US’s own citizens.  Two NSA surveillance programs were revealed, one that gathers […]

A Successful Life

I love how Mitt Romney defines a successful life in the article quotes below. It’s not according to how much money, power, or fame you have. That’s how the world defines it, but not Mitt. For him, it’s about living in consistency with your core values. Worldly success is allusive to some and comes easily […]

Using Information Scent to Improve Web Usability

One of my favorite Web usability principles is called information scent. I like because, when properly applied, this principle makes websites tremendously more usable. Information scent has great correlations to search engine optimization and landing page optimization, and it uses the just plain fun and funny analogy of information foraging. Information Foraging Theory The theory […]

What Defines a Website?

What is a website? Where does one website end and another begin? These questions about what defines a website are basic and may seem inconsequential to some people, but I have observed that the answer has a major impact on website usability and performance management. I have seen countless times in my career that the […]

Website Menu Purposes and Principles

Summary: Understanding the purposes and principles of a website menu helps designers build more effective menus. Main menu navigation that is easy to use, comprehensive, and tell users how to find what they are looking for will generate better conversion rates for you and your visitors. Creating a website menu or navigation system is one […]

Ronald Reagan: How an Ordinary Man Became an Extraordinary Leader

Ronald Reagan: How an Ordinary Man Became an Extraordinary Leader is a great book by Dinesh D’Souza, a former policy analyst for the Reagan administration. I thoroughly enjoyed the book, and particularly, the leadership principles that can be gleaned from Reagan’s words and actions. After being shot in a failed assassination attempt, Reagan was visited by Mother Teresa who […]

Ward Emergency Plan

The LDS Church Handbook encourages wards to “develop and maintain a simple written plan for the ward to respond to emergencies” (LDS Church Handbook 2: Administering the Church, see the section on Ward Councils). As the Emergency Preparedness Specialist in my ward, I was asked to put together our ward emergency plan. The plan has gone through […]