Entries by Jimmy

The Crucible of Doubt

I wasn’t sure what to expect when I picked up and began reading The Crucible of Doubt by Terryl Givens and Fiona Givens. I assumed it was addressed to members of the Church of Jesus Christ who were having doubts in their testimony of the restored gospel, which really isn’t me. But I also assumed it would […]

Selfies Effect on Individuals and Society

A few months ago, I was at an online marketing seminar, and one of the speakers suggested that the audience be part of the breaking of a world record: the most simultaneous selfies posted online. As I pulled my smart phone out, I felt uncomfortable taking a picture of myself. I took the picture, but quickly deleted […]

Website review: Remembering the Wives of Joseph Smith

Our family has a tradition to celebrate the prophet Joseph Smith’s birthday on Dec. 23rd of each year.  A friend recently commented that they did not feel there is much to celebrate about Joseph Smith based on many of the things they have read about him lately. We inquired what this was about and they answered that it was […]

Steve Jobs Quotes on Design, Product Focus, Etc.

As I recently read his biography Steve Jobs by Walter Isaacson. I’m not a big Apple fan (as some of you know) but Jobs was a very successful businessman and the book came highly recommended the book, so I thought I would give it a try. I found almost nothing praiseworthy in the first half of […]

The Effective Executive by Peter F. Drucker

I read The Effective Executive by Peter F. Drucker in 2012 at the recommendation of a good friend. It is a great book on leadership, not just for executives, but for anyone regardless of your title. The book was originally published in 1967, so I was reading it 45 years after the fact. Yet, by […]

Email Marketing Best Practices

It’s 2013 and email marketing is alive and well in the online marketing sphere. Most businesses find it to be an effective component of the overall online marketing strategy. Exact Target, in discussing consumers’ preferred direct marketing channel has called email “the number one direct channel in terms of daily use and consumer preference for […]

Freedom or Security: Where do you stand?

The debate concerning the balance between freedom and security has been a hot topic in US politics this summer of 2013. The topic reached a boiling point when Edward Snowden leaked information about how the US National Security Agency (NSA) is spying on the US’s own citizens.  Two NSA surveillance programs were revealed, one that gathers […]

A Successful Life

I love how Mitt Romney defines a successful life in the article quotes below. It’s not according to how much money, power, or fame you have. That’s how the world defines it, but not Mitt. For him, it’s about living in consistency with your core values. Worldly success is allusive to some and comes easily […]

Using Information Scent to Improve Web Usability

One of my favorite Web usability principles is called information scent. I like because, when properly applied, this principle makes websites tremendously more usable. Information scent has great correlations to search engine optimization and landing page optimization, and it uses the just plain fun and funny analogy of information foraging. Information Foraging Theory The theory […]