Entries by Jimmy

Landing Page Optimization Checklist

Some time ago, I created this landing page optimization checklist to make it easier for the people at my company who build landing pages to do them in the most optimal way. The checklist mentions 29 points, primarily to do with conversion optimization but also with search engine optimization topics. Download a PDF of the […]

Landing Page Optimization

Note: This article was originally written in 2010 and published on a different website I was running at the time. Today’s post will discuss some of the principles of landing page optimization. Particularly, I’d like to talk about optimizing landing pages for conversion as opposed to optimizing for search engines, though those two disciplines have increasingly […]

Menu Link Standards and Checklist

In my work as a digital marketing analyst for Hilti, the subject of the website’s main menu comes up often. My colleagues often want to know how effective the various links in the menu are in driving traffic to the pages they care about. And the requests to put new content in the menus can […]

Writing Headlines for the Web

Note: This article was originally written in December 2010 and published on a different website I was running at the time. When writing headlines for the Web, copywriters must take everything they have learned about traditional print headlines, and add to that the need to optimize for search and make them usable for Web audiences.  […]

When Search Meets Web Usability

Note: This article was originally written in August 2010 and published on a different website I was running at the time. When Search Meets Web Usability is a great little book by Shari Thurow and Nick Musica about how to help users find what they are looking for on your website. One of the first things […]

How to Vote: Gospel Principles for Choosing Political Candidates

In anticipation of the upcoming presidential election in the United States, I have asked many people why they support their candidate of choice. I was curious how my own decision making process aligned, or not, with other people’s. Reasons varied, of course, but generally focused around job qualifications and policy stances. Very few people, thought, […]

The Constitution – A Heavenly Banner

The Constitution – A Heavenly Banner is a talk that President Ezra Taft Benson gave at BYU on September 16, 1986. Though the audience was the university staff and students, Jeffrey R. Holland said the message was directed to all members of the Church. I recently re-read the talk and was impressed with what he said. […]

The Lincoln Hypothesis

I recently read and thoroughly enjoyed The Lincoln Hypothesis: a modern-day abolitionist investigates the possible connection between Joseph Smith, the Book of Mormon, and Abraham Lincoln by Timothy Ballard. For my own record, and also for the TL;DR crowd, below are some of my favorite quotes. Disclaimer for the Compelling yet Unsubstantiated Assertions in the Book […]

The Crucible of Doubt

I wasn’t sure what to expect when I picked up and began reading The Crucible of Doubt by Terryl Givens and Fiona Givens. I assumed it was addressed to members of the Church of Jesus Christ who were having doubts in their testimony of the restored gospel, which really isn’t me. But I also assumed it would […]